PRIVACY POLICY

(Effective: March 1, 2022)

As used in this Privacy Policy, “We”, “Us” or “Our”, refers to CambriGames.

This Privacy Policy (the “Privacy Policy”) applies to our games, apps, websites and related services (together the “Services” or “games”, “apps”, “websites” for individual categories). This Privacy Policy explains how we collect, use, secure, and/or disclose end-users’ (“you” or “your”) or otherwise processes your personal information when you use our services.

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data (as defined below) and how we will treat it.

INFORMATION WE COLLECT AND HOW

While using our services, we may ask you to provide us with certain personally identifiable information that can be used to identify you (“Personal Data”). Our services are designed to avoid collecting information such as your name, address, email address or other similar contact data unless you provide such data to us. The information we collect include:

PURPOSES FOR WHICH WE WILL USE YOUR INFORMATION

We have set out below a description of the ways in which we use your information, the legal bases we rely upon to do so and provide opt-out, where applicable:

RETENTION OF DATA

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will also retain Usage Information for internal analysis purposes. Usage Information is generally retained for a shorter period of time, except when this data is used to improve the functionality of our services, or we are legally obligated to retain this data for longer time periods.
Your Personal Data collected through our services will be deleted when they no longer serve one of the above-mentioned purposes but in any event, your Personal Data will be deleted after 14 months of inactivity in your use of our services. Once we have deleted your Personal Data, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.
Your Personal Data collected through our Get in Touch forms will be deleted after 2 years from the date of receipt. Once we have deleted your Personal Data, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.

YOUR RIGHTS AND OPTIONS

Access personal data we hold about you

You have the right to request access to your Personal Data collected through our services. Following your request, we will provide you a copy of your Personal Data in an electronic format.
For Personal Data you send us through our Get in Touch form on our website, simply send us your data access request through the same form as a Customer Support ticket.

Other rights

You also have other rights such as to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You also have the right to withdraw consent where you have previously given your consent to the processing of your personal data, for example by turning off camera access in your mobile device settings. This will not affect any data processed before such withdrawal.

Opt-out of targeted advertising

To show you personalized advertisements in our apps we use third-party advertising networks and their partners, including those that need your consent and listed in APPENDIX A - Advertising networks and their partners below, to deliver advertisements that are tailored to you based on a determination of your characteristics or interests. To do so they use personal and non-personal information such as advertising identifiers, such as the Android advertising ID and/or Apple’s ID for advertising (IDFA), and/or other tracking technologies to enable and optimize this advertising procedure.
You can opt-out from personalized advertisement experience, at any time by checking the privacy settings of your Android or iOS device.

For Apple Devices:

  1. Open Settings
  2. Select Privacy
  3. Select Advertising and enable “Limit Ad Tracking”

For Android Devices:

  1. Open Settings
  2. Select Google
  3. Select Ads and enable “Opt out of Ads Personalization”

When you choose to opt-out, advertising networks will consider this choice as a withdrawal of consent to personalized advertisement experience and they will show contextual advertisements and not personalized advertisements based on your interests.

STORAGE, DISCLOSURE, TRANSFER, AND SHARING OF YOUR INFORMATION

Storage

Information of our users are stored in our data center in Singapore, provided by Amazon Web Services, Inc., who acts as a data processor. For more information about this company or the privacy policy it applies, please follow the link: https://aws.amazon.com/ .

Share with our service providers and partners

We use third parties to help us operate and improve our services. These third parties assist us with various tasks, including hosting and maintenance, on-going development, analytics, customer care, marketing, advertising. We may also share information with advertising partners who distribute advertising in our services.
For further information on advertising networks go to APPENDIX A - Advertising networks and their partners below and for further information on analytics service provides go to APPENDIX B - Analytics and other service providers below.

For corporate transactions

We may transfer your information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.

When required by law

We may also share information if we also under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of our business, our customers or others.

We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our users, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrong doing.

We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.

Cross-border data transfers

Sharing of information sometimes involves cross-border data transfers, including transfers outside of the EEA in accordance with the law. We only transfer Personal Data to entities in third countries that have provided appropriate safeguards to ensure that their level of data protection is in agreement with this privacy policy and applicable law, for example in accordance with the rules and procedures known as the EU-US Privacy Shield, or under contractual provisions which have been deemed by the European Commission to provide sufficient safeguards for personal data.

Social sharing features

Some of our services offer social sharing features which let you share actions you take in our services with other media. You must be over the minimum age limit that is prescribed by the legislation in the individual jurisdictions to use any social sharing features integrated in our services. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. Our services have social features from the following providers:

AGE LIMITS

We appreciate the need to provide extra privacy protections to users who are children. Our services are intended for general audiences over the age of 16 years. We do not knowingly collect personal information from children under 16 years of age. In order to request the deletion of personal data, for any reason, please contact us using the information in the “Contact Us” section below and we will take reasonable measures to promptly delete such personal data from our records.

Our Privacy Policy may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy terms of every site you visit. We have no control over and assume no responsibility for the content, privacy terms or practices of any third-party sites or services.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may change from time to time, and we encourage you to review it periodically. Your continued use of our services signifies your acceptance of changes to this Privacy Policy.
In some cases, we may notify you of changes to this Privacy Policy with a prominent notice on our services (for example by way of notification or pop-up), before the changes become effective and update the “effective date” at the top of this Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy, please contact us using the in-app support feature in our services, which is the preferred method to be able to quickly respond you your requests or contact us through the email listed below:
[email protected]

APPENDIX A - Advertising networks and their partners

For personalized advertisement experience, the advertising networks and their partners, that are listed below, and would like your consent unless they have another legal basis for processing, may collect or receive device information from our apps and other apps that include personal and non-personal information, such as advertising (or ad) identifiers, IP address, or other information regarding the delivery of advertisements and your interaction with them, inventory of installed apps and/or other tracking technologies to provide measurement services, personalization, ad selection, delivery, reporting, and optimize targeted ads. Ad identifiers are non-permanent device identifiers such as the Android advertising ID and/or Apple’s ID for advertising (IDFA). More information on how to opt-out go to Opt-out of targeted advertising [hyperlink to take you above] further above. In addition, the advertising networks listed below.

Google AdMob and their partners

AdMob by Google is provided by Google Inc. (US)
For more information on how AdMob uses the collected information, please visit the Privacy Policy of Google: http://www.google.com/policies/privacy/
For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903
You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en

APPENDIX B - Analytics and other service providers

We use your information to perform our own analytics and to enable analytics provided by third parties and other essential functions. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations. In order to learn about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.

AWS

AWS is cloud computing services provided by Amazon Web Services, Inc. (US).
Privacy Policy: https://aws.amazon.com/privacy/

Firebase

Firebase is an analytics service provided by Google Inc. (US)
You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: http://www.google.com/intl/en/policies/privacy/